In the first two weeks, we made a sales of about 50-60 products,” she adds. But when the news spread through wordof- mouth, a lot of moms were interested in this model. “When we started out, we didn’t think there would be much traction. The Twice Treasured community has been steadily growing and Tripti says that the concept has become a huge hit. We take care of everything else,” she says. “The delivery charge is borne by the buyer and seller. Once we get the product, we double-check the details, sanitise it, pack and send it out,” explains the mother of two, adding that the seller gets 75 per cent of the proceedings. It is procured once the order is finalised. Since we don’t have a warehouse, we don’t stock it. We send the video along with all the details of the product - description, sale date, number of uses and so on - to the prospective buyer. “Whenever we get a product, we shoot a 360-degree video. The price of the products are almost always lower than the market retail price, and is decided based on i t s condition, date of purchase and usage, among other criteria. There is absolute anonymity,” shares the entrepreneur. At Twice Treasured, we keep the identities confidential.

“When someone is selling a used product, there is always a certain hesitation to reveal their identity.

One of the brand’s USP has been its buyer-seller anonymity rule. Through this platform, parents get to access goods that are personally vetted and approved,” she says.įrom creams, prams, clothing, diapers to cribs, the Instagram page features a curated selection of accessories and provides a convenient shopping experience for its users. A lot of mothers have been anxious about the safety aspect of the products too. You don’t want to come face-to-face with anyone either. “Amid the pandemic and lockdown, the option of visiting a mall or store to handpick and buy the best for the child has reduced. The online portal, a wonderland of second-hand baby products, has so far achieved over 150 sales and garnered a following of 3,000 since its birth. While buying and selling used products has perpetually been a cumbersome and archaic process (think taking pictures, uploading listings, following up, going back-and forth on negotiations and finally coming face-to-face with your buyer/seller), this trio has been reinventing the model by building an active and userfriendly platform for used baby gear in the city. So we decided to tap on it,” she explains. Though there are platforms that focus on buying and selling secondhand goods, there was nothing that focused exclusively on maternity wear and secondhand clothing accessories for children. “ It was Divya who came up with the idea. This way, the product, though second-hand, would be assessed by another mom (the seller) and this way, there will be certain credibility to the product too, easing one of the major concerns among moms - about the safety of the products,” shares Tripti, talking about the idea which was conceptualised during the lockdown. So we thought why not exchange these goods among friends and family, help moms come together to buy products from other mothers. “As our kids started growing, we realised we had lots of baby accessories and gears in good condition, which were hardly used. The idea was born out of an unassuming conversation between the trio.

Twice treasured